Your Healthy Fix
Your healthy fix is an all-natural, vegan supplement company that offers a range of protein powders and functional teas. The main challenge when creating the brand was create a product for physically active women who are looking for wellness products that would focus on their needs and goals.
The Project.
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Branding and concept creation.
The goal: To create a strong and positive brand that would attract a female audience within the wellness & fitness space. Communicating in a playful way about natural and vegan ingredients to lean into that pain point of so many other supplements brands: the use of unhealthy ingredients.
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Packaging design.
The goal: To create packaging that feels luxurious and qualitative while communicating the USP’s of the products in a clear way. The use of the colour black in combination with softer colors support the strong identity of the brand while also adding a touch of femininity and luxury.