Divers Foodbar
Concept creation, creative direction, interior design, branding, marketing & social media management by Aestetik Agency.
The project
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Branding
Divers is an all vegan & healthy food bar in Antwerp. Using natural elements and earthy tones for the branding brings out the focus on health and wellness but also provides tranquility and calmness.
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Packaging
For the packaging of the to-go cups and juice bottles we chose a transparent branding in order for the natural colors of the food and beverages to shine through and get the real attention they deserve. The messaging is subtle yet on brand.
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Concept creation
To bring out the focus on healthy and natural ingredients we chose to use as many elements of nature within the store. The use of wood, teak, sustainable coconuts and a lot of greenery in the shop makes it feel as if you’re entering a tropical paradise.